Original storytelling, and supporting stories that already exist, is one of the best tools a brand has. Done right it can accomplish more than advertising.
There are a lot of reasons to do it. What a company stands for. Reputation. Policy. Recruiting. Community. The value of what it owns. It only ever works when the story makes someone feel something.
We have been doing this with brands and their agencies for years, on documentaries, series and short films. We distribute the work in the way that makes it most effective.